Monday, February 15, 2016

Salisbury unveils new branding campaign

Last night Mayor Day held an event at the Salusbury Fire Department Station 16 where Ben Muldrow of Arnett Muldrow & Associates presented the final product of the City of Salisbury's forthcoming Community branding and Downtown branding.

Salisbury's new tagline will likely be "The Comfortable Side of Coastal."


On this coming Third Friday At Tony Weeg's Studio on the Downtown Plaza, Mayor Day will host another unveiling of Salisbury's Downtown Master Plan.

In a press release last week Mayor Day said, “There were so many takeaways from this process, but what sticks with me the most is the degree of citizen involvement.  These meetings were so well attended, and the discussions which took place contributed in a real way to the end product.  I’m very happy with the brand identity this community has helped to come up with, and I can’t wait for everyone to see it.”




41 comments:

Anonymous said...

Wow, what an obscene waste of money. I don't think the firm knows what "coastal" means..... Salisbury is 35 miles from the coast... There are no salty sea breezes in the summer has 'buryians walk around in khaki shorts and sandals. It's a pain in the ass to get to Ocean City, 7 mile backups on either 50 or 90 and you always wondered why it was a good idea to head to Ocean City... And newsflash Salisbury isn't ocean city.. Coastal, wow. Then the idea of a sailboat! (according to the news story in this weeks Salisbury Independent, logo will have sailboat) There aren't any sailboats in Salisbury!! What would it do, float down the sh*tstream of a polluted river we have? Ahhh that lovely stench as I sip on my mimosa! Wtf!?! Ocean City doesn't even have sailboats, that's Kent Island! Idiots! College town? A bunch of entitled western shore brats, what tourist value is that!?! Oh honey, lets leave the jersey shore and visit Salisbury - they have a college! (Wait arent we supposed to call it a "university", you know its world famous drinking parties are prestigious) And that font is all wonky looking, might as well have used comic sans, cause that's what Salisbury is, is a joke! A boring town, with no jobs, no vision for the future, built on a cesspool, with some lame new slogans.

Anonymous said...

Um, we are not a coastal town so they need not deceive people like that. How sad. Is that all Jake Day has?

Anonymous said...

How much money was wasted on this crap?

Anonymous said...

That looks so much better than: da bury!!!!

Anonymous said...

I think the first order of business should be crime and bringing businesses back to Salisbury, then you can brand once this is accomplished. Putting the cart before the horse.

Anonymous said...

It's pathetic how insufferable you losers are.

Anonymous said...

"Anonymous said...

It's pathetic how insufferable you losers are.

February 16, 2016 at 7:25 AM"

"insufferable?" "losers?" Really? What is "pathetic" is that tax payer money was spent on what amounts to something so amateurish. What's "pathetic" is that your standards are so low. That's what is "pathetic" pal!

Anonymous said...

Yeah downtown, it's really happening - if you're in trouble with the law

Anonymous said...

I don't have a dog in the fight, as I don't pay city taxes. So, I'm just going to sit back and laugh at you city residents.

And, why is TROLLEY not on that lamp sign? They are missing the most major draw of all!

DIZEMAN aka Jon Dize said...
This comment has been removed by the author.
Anonymous said...

Exactly 7:00! This is the exact reason why almost all businesses fail. Putting the cart before the horse. You can come up with all the fancy slogans and logos in the world but you have to have a good product so to speak for the branding to be anywhere near a success. Oh branding is fun but you have to work on the "root" so to speak before you should even think of branding.
Oh and 7:25 there is nothing pathetic about it. Absolutely nothing. You can put sugar on crap but FYI it will still be crap and don't you ever forget it! Understand!

Anonymous said...

Yep everyone is spot on EXCEPT 7:25 who Dizeman sized up perfectly as living in a dream world. The slogans are beyond silly. Whenever trying to sell something whether it be a vehicle, a house, a town you detail the product so to speak so it is perfected or as near perfect as possible. "Ben Muldrow of Arnett Muldrow & Associates" saw Jake Day as an easy mark and unfortunately the resident of Salisbury got hosed big time. Day if he's on the up and up needs to reimburse tax payers for this foolishness he so easily got conned into.

Anonymous said...

Comments are great whenever downtown is mentioned.

Anonymous said...

Dizeman why don't you just stay in AZ or whereever the hell you are and mind your own?

Anonymous said...

dummy thinks Salisbury is the capital of the eastern shore. The eastern shore doesn't have a capital. Salisbury is the county seat of Wicomico county. The old slogan The Crossroads of Delmarva should have been used instead of making up the nonsensical capital of the eastern shore. Overall it's not one bit impressive and either the city needs to get a full refund or demand a complete redo on this.

Anonymous said...

I guess it is a step up from The Bury. That's just crude.

Anonymous said...

The Comfortable Side of Coastal. Can anyone say this without making a face and saying WTH? I do agree w/using the beaches as a selling point but suggesting that Salisbury is coastal in anyway shape or form is a huge stretch and the word shouldn't even be used in the official slogan. I agree stick w/The Crossroads of Delmarva and work from that point outward. Include the beaches but also the rural flavor of what surrounds Salisbury. This is disappointing. All the hoopla and this is what they came up with. It's very boring, not any thought went into it and it's generic.

Anonymous said...

Hey Dizeman, how come your boy the MD State Trooper who got busted for DUI hasn't been formally charged yet?

Anonymous said...

This came from citizen input - Those that showed up to the meetings.

Anonymous said...

Salisbury... the THUG side of coastal. There, I fixed it.

Anonymous said...

"Anonymous said...

This came from citizen input - Those that showed up to the meetings.

February 16, 2016 at 10:29 AM"

Really? They needed "citizen input" to tell them the beaches were 40mi away or that SU exists or that there's an airport nearby? This gets funnier and funnier the more someone makes the feeble attempt to defend.

Anonymous said...

10:29 well that explains it because this is not the work of a company that can call itself professional. It's more akin to something students in a midlle school poster contest would come up with.

Anonymous said...

Drop the comfortable side of coastal and replace w/The crossroads of Delmarva. Redo the logo. Change the color of Salisbury from gray and above it put a town in the middle and on the right the ocean and on the left farmland. Get rid of the ball of yarn or the cat toy whatever it is. Keep the logo consistent. If redoing the website copy off of

http://www.edclancaster.com/Home.aspx

Anonymous said...

It looks like this firm simply copied the typeface and logos from Salisbury University and jazzed them up for the town. Not very original. I wonder how much would have had to have been paid for original thinking?

Anonymous said...

Salisbury the gettoside of coastal. Now it's fixed.

Anonymous said...

Prior to this when most people thought of Sby they thought of Ocean City and the university already. The goal should have been to expand people's thinking beyond the already obvious things.

Anonymous said...

The comfortable thing is silly. They must have copied off of the last "branding" job they did for some assisted living facility or a hospice.

Anonymous said...

Dizeman asks-

"Show me another marketing campaign outside of SEALY POSTUREPEDIC that uses the word COMFORTABLE in their ads."

Hospices use the word comfortable in their advertising.

Anonymous said...

The Comfortable Side of Coastal????? NOT where anyone would look to raise a family or start a business. A place you go to die maybe but not live. Beyond stupid!

Anonymous said...

I think you're on to something, maybe it was originally "The comfortable side of Coastal Hospice", but even Coast Hospice probably thought it sounded cheesy.

Anonymous said...

Seriously comfortable sounds like a place where you go when you are circling the drain and the plug is getting ready to be pulled. Maybe what happened is a hospice pulled out mid project and this company saw Day as sucker and just changed up the name to Salisbury and sold it to him.

Anonymous said...

Thank you for wasting my tax dollars, crime is not down, very little business unless you work retail (most are low paying jobs) or hospitality (another low paying job). Wow Thank YOU..... We have very little here to make Salisbury / Wicomico a destination....... People pass by on to other towns, Ocean City, Berlin, St. Michaels, Kent Island etc...... Wow.....

DIZEMAN aka Jon Dize said...
This comment has been removed by the author.
DIZEMAN aka Jon Dize said...
This comment has been removed by the author.
DIZEMAN aka Jon Dize said...
This comment has been removed by the author.
DIZEMAN aka Jon Dize said...
This comment has been removed by the author.
Anonymous said...

What's with the on and off again with comments verification are you fucking Stupid.

Anonymous said...

The word comfortable doesn't work. People go to hospice so they can die comfortably. You comfort the bereaved. It doesn't make people feel all warm and fuzzy as was intended. Throw this mess in the trash and start over from the beginning which means coming up w/a few policies to promote to entice people to Sby. Offer reduced taxes for new home purchasers who themselves will actually live in the home. Offer incentives for businesses to relocate or open. Salisbury-Pledging Opportunity.

Anonymous said...

Dizeman your a Albero ass kisser I seen you commenting on there numerous times?

DIZEMAN aka Jon Dize said...
This comment has been removed by the author.
DIZEMAN aka Jon Dize said...
This comment has been removed by the author.